PORTFOLIO
SHOWCASE
WRITER. BRAND STORYTELLER. WORD ARCHITECT.
Charlotte Fleur Creative was established in 2025, shaped by more than 15 years’ experience across the communications and creative industries. From leading PR roles to working internationally as a travel writer, and holding in-house positions within advertising agencies and fashion brands.
Now operating as an independent copywriting and brand strategy studio, Charlotte partners with founders, teams, and creatives to articulate what makes them distinctive through language that is clear, thoughtfully compelling and endures.
With a deep understanding of how words and visuals work in tandem, the studio brings strategic clarity, creative sensitivity, and commercial awareness to every project. The work is grounded in insight and expressed through refined storytelling, designed not only to capture attention, but hold it too.
CHARLOTTE ARUNDEL
Founder and Creative Copywriter
SERVICES & CAPABILITIES
Editorial writing
Website copy
Naming
Tagline
Tone of voice guidelines
Product descriptions
Newsletters & brochures
Social content
Case studies
Annual reports
Brand guidelines
Ad scripts
My approach is meticulous and considered, with attention to the details that make the greatest impact. For larger-scale projects, I collaborate with a trusted circle of exceptional creatives to see every idea through from concept to completion.
Kind words
“Charlotte's keen eye for detail and unwavering commitment to excellence have been pivotal to our company's growth over the past five years. Her relentless determination and the relationships she brought into her role, and those she developed are invaluable assets to any organisation she works with in the future.
In addition, Charlotte is a person of great integrity and reliability. Her positive attitude, team-oriented approach, and strong work ethic make her a highly regarded member of our team. She has consistently gone above and beyond to ensure our business's success.”
- Joelene - Resolution Retreats.
Charlotte has been amazing to work with. She really takes the time to understand your business and makes the whole process feel easy and collaborative. Her writing skills are incredible, she has a way of turning your thoughts into clear, engaging messaging that truly reflects your brand. I also really appreciate how conscious she is of budgets, always offering smart and realistic options. I’ve always felt heard, supported, and confident in what we were creating together. I’ve love working with Charlotte and would absolutely recommend her.
- Renee - Shmants.
“Charlotte has been amazing to work with. She really takes the time to understand your business and makes the whole process feel easy and collaborative. Her writing skills are incredible, she has a way of turning your thoughts into clear, engaging messaging that truly reflects your brand. I also really appreciate how conscious she is of budgets, always offering smart and realistic options. I’ve always felt heard, supported, and confident in what we were creating together. I’ve loved working with Charlotte and would absolutely recommend her.”
- Dawn- Keyway Finance.
As seen in
Spa & Wellness
Cuisine
The Beat Bali
Informed Investor
I Magazine
FRV Travel
Desa Seni
Life & Leisure
NZ House & Garden
MOOD
Essence
Verve
Nelson Mag
Clients
Shmants
Jill Lydia’s
Keyway Finance
Honey & Hawk